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Paid Search Analyst

Company: VirtualVocations
Location: Kalamazoo
Posted on: October 19, 2024

Job Description:

A company is looking for a Paid Search Analyst to manage performance-driven campaigns in the healthcare sector.



Key Responsibilities

Develop and execute paid search strategies and campaigns
Conduct keyword research and analysis to optimize campaign performance
Measure and report on campaign performance against goals (ROI and KPIs)


Required Qualifications

Bachelor's degree in marketing, advertising, or a related field preferred
2+ years of paid search experience
Strong knowledge of paid search platforms (SA360, Google, Bing, Apple Ads)
Proficiency in Excel or Google Sheets for data analysis
Passion for the digital space and the healthcare industry

Keywords: VirtualVocations, Portage , Paid Search Analyst, Professions , Kalamazoo, Michigan

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