Marketing Analytics Lead
Company: VirtualVocations
Location: South Bend
Posted on: November 1, 2024
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Job Description:
A company is looking for a Marketing Analytics Lead to analyze
marketing data and drive strategic decisions.
Key Responsibilities
Ensure data hygiene and accuracy across marketing data sources
Collaborate with Sales, BI, and Marketing Leadership on data needs
and performance metrics
Provide actionable insights based on data analysis to optimize
marketing strategies and improve ROI
Required Qualifications
5+ years of experience in marketing analytics, focusing on B2B
marketing
Proficiency in Google Analytics, Mixpanel, Looker, Salesforce,
Hubspot, and Ringlead
Experience with account-based marketing (ABM) and data-driven
decision-making
Ability to translate complex data into actionable insights
Keywords: VirtualVocations, Portage , Marketing Analytics Lead, Advertising , South Bend, Michigan
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