Senior Lifecycle Marketing Specialist

Company: VirtualVocations
Location: South Bend
Posted on: October 29, 2024

Job Description:

A company is looking for a Senior Lifecycle Marketing Specialist to enhance digital marketing strategies for B2B audiences.

Key Responsibilities

Develop multi-channel lifecycle strategies for onboarding, engagement, retention, and upsell initiatives
Create and analyze targeted email campaigns, monitoring performance metrics and conducting A/B testing
Collaborate with cross-functional teams to ensure cohesive brand messaging across all customer touchpoints

Required Qualifications

5+ years of experience in digital marketing or a related field
Strong knowledge of HubSpot and experience with CRM segmentation strategies
Familiarity with HTML and CSS is an advantage
Experience in B2B advertising is a plus
Passion for email marketing and content creation with a data-driven approach

Keywords: VirtualVocations, Portage , Senior Lifecycle Marketing Specialist, Advertising , South Bend, Michigan

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